project
brochure and poster / visual identity of the exhibition – Omaggio a Jospeh Beuys – in MSU (Museum of Contemporary Art)
client
GOETHE-INSTITUTE KROATIEN
cultural institute
year
2021
Exhibition – Omaggio a Joseph Beuys
The visual identity of Joseph Beuys embraces a raw, alternative aesthetic that mirrors the core characteristics of the artist’s work. The promotional and exhibition materials are produced via a two-color print process (black and red) on a tactile, brownish-ochre recycled paper. The design relies on bold, stark typography integrated with deconstructed visual motifs from Beuys’ iconic performances and objects.
Note: Project photographs are intended solely as documentation of original graphic and exhibition design for professional portfolio purposes.